![]() “Magic is the sole science not accepted by scientists, because they can’t understand it.” – Harry HoudiniĪs a live performer, Houdini received instant feedback on his shows. You get people hooked on the intrigue, and you use emotion to keep them invested and interested in the outcome, as the story (and their customer journey) proceeds. What is the story of your brand? How are you communicating it? How are you getting your messaging across? You’re providing a solution to a problem they might not even know they had. ![]() Marketing is always offering something of value to a customer. What about you? When you write a marketing email, what story are you trying to tell? Even when doing a social post or microcopy, despite the very small amount of space you have available, you can still tell a story. A brother rivalry was a story nobody could turn down. They were both in on it, but Houdini truly relished the attention and how he got the newspapers talking. In fact, Houdini and Hardeen even pretended to feud over who was a better magician in public for years. He made himself out to be larger than life, always performing a greater escape than the last, always defying death and even greater danger, and always coming out on top in a more spectacular way. How did he develop it? He told stories, about himself, his shows, and his escapes. Most historians think that Hardeen was actually a much better technical magician than Houdini, but he was nowhere near as big a star.īecause Houdini was a better showman and had more presence and star power to him. Houdini’s older brother was actually a magician and escape artist as well, who went by the name of the Great Hardeen. “Some say I do it this way, some say I do it that way, but I say I do it the other way.” – Harry Houdini They can make it light up like the stars at night. Marketers, however, know how to put some flare into the words, design, and message. What about your how-to guides? Are they well-written? Do they provide useful information? Do they have an eye-catching design? And your blog? Is it engaging? Are you trying to stand out with it in any way? Is there a strong voice to each blog?Īlmost anyone can write an email, social post, blog, or some type of content. How can you make your emails and social tweets stand out? Wit? Intriguing factoids and trivia? It can all be an old hat, but that doesn’t mean you have to just go through the motions. Everybody has a website with how-to guides, tips and tricks, case studies, and a blog. Every company has a social media presence that need constant status updates, photos, and tweets that keep their customer base interested. Yes, businesses have been sending marketing emails for years. Is the magician able to get you to suspend your disbelief and play along? Even if you think you know the secret in how to do the trick? Do they make you not care because you’ve enjoyed yourself so much? ![]() Sawing someone in half, levitation, making objects disappear, catching a bullet, you can see this all at any magic show, but it’s the presentation that matters. ![]() Everyone has seen a card trick, but can you do one in a different way? Can you play on people’s expectations and turn everything around on them? It doesn’t matter if you’re using old tricks, so long you can present them in a new way and add some new type of flare to them. “An old trick well done is far better than a new trick with no effect.” – Harry Houdini Magicians still learn lessons from the greatest of all time, so why shouldn’t marketers also see what takeaways they can get from one of the greatest self-promoters who ever lived? He intrigued, dazzled, and mystified audiences -the same as any marketer should do. In a world without social media and digital marketing, he had people everywhere talking about him and sold out show after show. He took audiences on a roller coaster ride of emotions that captured their imaginations. To this day, he remains a household name, and why?īecause he was the ultimate showman. He found his way out of straitjackets, chains, ropes, and even the infamous Water Torture Cell. He was the Handcuff King, able to escape any set of cuffs under any circumstances, whether he was hanging upside down, on top of a building, or off a bridge. In his time, they called Harry Houdini the greatest escape artist in the world. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was. No ropes or chains can keep me from my freedom.” - Harry Houdini “No prison can hold me no hand or leg irons or steel locks can shackle me.
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